Having a good page rank has many advantages for your blog or site,not only provides organic trafic from search engines like Google or Yahoo, but also provides a good reputation for your blog.

I’ve read on some sites that Page Rank shows your popularity in the eyes of search engines, but in my opinion,Page Rank shows how appreciated are you as blogger or how important are you as a blogger.Each webmaster or blogger have his own opinion about Page Rank or how can get a higher Page Rank, each person it’s different from others so we can’t have the same opinions.

Google will index your site more frequently.

The higher your Page Rank, the more frequently Google’s spider will visit your site to index your content. Google likes sites that are frequently updated and are very well optimizated so having a good Page Rank means,in the most cases,that your blog is an active blog.A higher PR it helps your fresh content to be shown faster in the search engines and are indexed faster.Not only that, If you are a webmaster who has other new websites that linked to your own high PR website, it will help your new websites been crawled by Googlebot more often and improved the new websites in search engine results.

People purchase ads based on a site’s Page Rank.

If you sell advertising on your site in the form of text links,banners or content links,the price of will be largelly influenced by your PR.When you are selling an text link on your blog,visits matter much less than your Page Rank. When you have a blog with PR 5,you can sell text links even with 20$/month,depends on the niche of your blog.

A high Page Rank makes you look like your site is an “expert” in it’s field.

You will always see in forums and blogs about people saying things like ” How can a seo expert’s blog have a PR0?” or “That site is only PR0!”.An higher Page Rank is considered as a evidence of good promotion of your blog through other blogs or sites.

Sometimes, people expect a certain “standard” from expert sources, although stupid, you will just have to follow this perception : A high Page Rank means that you know what you do.You can obtain a higher Page Rank using just link echanges, but some peoples are just not thinking at this,they are interested just by your PR.

I’ve also posted an article about Best ways to increase your PageRank ,you can read it and see how can increase your Page Rank and take advantage of the benefits listed above.