May 19th, 2010
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I’ve posted many articles about SEO and Social Media ,but on my blog I have a category dedicated for desing articles, so I’ve decided to write something about design today.I’ve seen many sites that are miserable designed and they have no succes on their niche and I think that some tips for desining a website are welcome.
- Select a colour scheme and keep it over designing process – The most common colour schemes are : Red, yellow and white
- Blue and white - Red, grey and white - Blue, orange and white - Yellow, grey and white. When you are designing you website,you must be very innovative and your ideas must be fashionable.
- Your design must be easy to use by all of your visitors -Some of your visitors may not be used to navigate throught complicated design and may leave your site if the design makes them feel uncomfortable.This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily.
- Don’t overload your page with special effects – The special effects placed on your page , may “attack” visitor’s eyes,they will not considerate your website as an professional site.If you take a look , the most important sites on the internet are very simple disgned(Google,Youtube,Alexa).
- Highlights your content - As you know , content is the king , so try to place your content in the center of your “planet”.While it is important that your website looks clean and professional, it is far more important that you concentrate your efforts on the content and promotion.
- Include your signature (logo,name,photo) and keep the design as simple as possible – You must be very careful how you are designing your website , because that way you can impress your first time visitors.I’ve previously posted an article about how to impress your first time visitors . If you read my previous article you will conclude that impressing your first time visitors is a very effective method to attract new subscribers.
May 17th, 2010
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Social Media is very important for you , as a SEO.Using Social Media you can get a big number of backlinks by posting an interesting video that will be watched by thousands. If they like your video , they will also spread it to the world throught social media networks but if you want to get backlinks from social media you need to know how to optimize your social media profiles.Today I will talk about how to optimize your youtube channel for getting backlinks or as many veiws as possible :
- Try to find descriptive title tags for your videos -On Youtube’s search it’s almost like in Google’s search , you must optimize your videos for Youtube’s Search Results. It’s generally accepted amongst SEO’s that title tag keyword relevancy and positioning is one of the biggest on site search ranking factors that we can influence.So , on your title tags you must include the most relevant keywords that describe your video,so your video will be watched by people that are really interested in your niche.
- Internal Link Building between your videos using “Video Responses” – Youtube is similar to any other web pages ,a big advantage is that you’re able to easily add links from these popular pages using video responses.Obviously these need to be from relevant pages but they will not only build internal links to your videos, they’re also likely to send traffic from people browsing for related videos.
- Encourage Ratings
- Build External -As i’ve already told to you, Youtube is similar to any other web pages, so you can make your youtube chanell visible to a big variety of people just using some simple seo techniques.You can rank your youtube chanel like you are ranking your own blog or website , getting quality backlinks .
- Send a link from your video description to your blog -Youtube shows 27 characters in the video description before it’s truncated with ‘…’.You can include a backlink to your blog before the description is truncated, so you can transform your visitors in relevat visitors for your blog.
- Don’t limit yourself to Youtube – Youtube is the most dominant website in the video hosting website market.If you want to take a big number of views for your videos you must publish the to many other video hosting websites.You can use a time saving service like Tubemogul.com to distribute your video to multiple video hosts in one upload.
- Add relevant tags to your videos – I’m unsure as to what extent tags will impact your rankings for the tagged terms on Youtube but I imagine they will have a positive impact providing that they’re relevant and not used in excess.For example , i’ve used “dofollow list” for my video published on youube , so my video appears in the 3-rd position when you are searching “dofollow list” on Youtube.
May 15th, 2010
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When some new visitors had arrived to your blog ,they must be impressed by your contect and they must be transformed in subscribers , that are a kind of loyal readers.You need to follow a few steps to impress your first visitors if you want t otransform them into loyal readers :
- Be carefully in designing your blog – Anyone who visits your site , firts time is impressed by design . In my opinion , a well designed website must be a site designed by pros or a site that is using a simple theme , with nice colors that are not “attack your eyes”. Remember – anyone visiting the website must get mesmerized with what meets his or her eyes.
- Try to keep a nice structure of your content -If you have a nice design for your website , the next step in impressing your first time visitors is to structure your content carefully,so your readers can see the “hot points” of your articles. You must create a structure for your content that is reader friendly.If a reader likes the way that you structure your content and he understand the main ideas of your articles , he will become a loyal reader.
- Effective copywriting - Avoid using content that is boring for your readers,content that already had been very much commented on other blogs,try to post new and interesting articles,articles that are force your readers to comment.You can post very short articles,but if those articles includes nice informations,the readers will bookmark those articles and you will get visitors and comments and also some new loyal readers.
- Try to add some credibility to your blog -Post as many informations as possible on your “About” page,you can post even a photo with you .This will add some credibility to your blog.Antoher way to add some credibility is metinoning the source of information that is posted on your blog,if you’ve used a source for creating your articles.
May 13th, 2010
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There are only a few things that you can do to all but ensure success in Social Media nowadays :
- Remind that it’s all about people. Social media is a simple way to get your customer closer and closer with the internet with the intent of improving and building on your relationships.Think people first and always,they are the most important thing in Social Media.
- Content drives conversations.All you need to do is to transform the content into contacts or even customers.Social media content (blog posts, Facebook posts,Tweets) allows you to demonstrate your value to prospective contents, encouraging the other users to contact you or to follow your accounts.
- Begin with the end in mind.Distinguish yourself with a sound strategy and a goal-driven plan and you’re sure to see the results you expect.Maybe those results are not appearing immediatly, but if you are a insistent persons , you’ll get a big popularity throught social media networks.
- Listen and learn. Whatever widget or service you sell, you can listen in to the conversation on blogs, Twitter, forums and social networks and and you can see impresions or improvement ideas from your customers or readers.
- Pay attention to keywords.More than a half of customers are using search engines to find the product that are looking for , so , you must pay attention to keywords because your site must be a relevant result for their searches.When you’re engaging in social media, use keywords that identify what you sell and that differentiate you from competitors.
- Do a culture check.An important reason that we see failure in organizations is due to a cultural misfit.Ensure success by asking whether or not you’re ready for the require transparency, immediacy of response, engagement and sharing that’s part of the etiquette in your industry.
- Have fun and engage.The big advantage of this media is that it makes marketing and building your business fun and puts you in touch with real, live customers who are your fans. While you are finding out their blogs or social media account , you can keep them close to you by simply following their accounts or comenting on their blogs.
