7 steps to effective link building

March 5th, 2010 Nice Blogger 25 Comments →

When starting your link building campaign, there are several factors to be considered and also some effective steps to better link building. They are explained below:

1. Keyword Research: Let me enter your mind and hear you say this is not a link building strategy, Then read on…… Keyword research is the father of link building, so keyword research cannot be left untouched.In order to have an effective link building, you need to have a keyword you want to rank for, thereby using the keyword as an anchor text in the links you will be building. It wouldn’t be better optimizing for “blue” that gets no search every month, but it will be a good option to optimize for “red” that gets 1000 searches every month(not the real value, just examples). Proper keyword research can provide you with high traffic within a short period of time if you tailor your link building towards it. The following tools can be used for effective free keyword research: Google adwords keyword tool, KeywordIndex.com, Keyworddiscovery.com/search.html Now that you have gotten the right keywords, let us move to the next step
2. Anchor text: Effective anchor text is a prerequisite for any website that want high search engine rankings. It is also very important to always use variation of anchor texts and not just one because variation of anchor text makes your link building natural while usage of a single anchor text makes it look artificial. It is very important to always consider usage of anchor text as an important factor in link building. A good example of this is the phrase “click here”, this phrase brings up adobe’s website which has no “click here” written on it as number 1 in google, this is because so many people linked to the site using click here as an anchor text.
3. Relevancy: It is also important to consider the relevancy of the website linking to you i.e. a website related to affiliate marketing
linking to an affiliate marketing website will be more relevant than a restaurant website linking to that of a bank.
4. Authority: The authority(also known as quality) of the website linking to you is very important in SEO because so many people now create multiple websites, thereby pointing it to a single domain name in order to inflate their search engine rankings: search engines like google caught this and decided to control it thereby not respecting domain of low quality.
5. Consistency: So many people overlook this aspect of consistency.
Consistency in the form that there must not be a sudden increase or decrease in the number of links you build daily i.e. if you want to start with ten links a day, continue with 10 and if there will be a sudden change, let it be consistence. This issue of consistency affected my website: http://www.dataentryforall.net when i just started,i do get high number of daily visits from google, i later discovered there was no more visits to my site from google again,i later discovered what the problem was using sheer seo tool. I was able to discover that there was a sudden increase in the number of my links from about 42 to over 500(what a sudden change). So it is very important to be consistent in your link building efforts
6. Deep linking: So many webmasters do overlook the aspect of deeplinking in their link building efforts. Good news for those of you whose website has been banned by google, just deeplink to some other pages of your website using the right anchor then and you will begin to see almost instant results.
7. Social Media: It is a very good thing not to respect the aspect of social bookmarking, because this is one of the most easy and effective method of getting free links. It is important to know that not all social bookmarks get indexed but when you bookmark your website using sites like digg,reddit,stumbleupon,folkd,yahoo buzz, then you will begin to see amazing results.

  • Onibalusi Bamidele is a 16 year old student and blogger, he shares various tips about achieving online success with his readers at http://www.dataentryforall.net

Top 3 jobs where SEO can help you

March 4th, 2010 Nice Blogger 9 Comments →

There are many jobs where u can use your knowledges about SEO, Social Media,Marketing or any other things related to SEO or SEM.I’ve decided to list the most important 3 jobs where SEO knowledges can help you,jobs that are very well paid.

  1. SEO Analyst – Ideal candidate profile:
    • A documented, proven track record for driving traffic;
    • Experience writing persuasive search friendly content to traffic.
    • Strong knowledge of search engine algorithms and ranking strategies for Google, but not only
    • Landing page conversion optimization (A/B testing, multivariate testing and offer testing background).
    • Working knowledge of web analytic and bid-management tools
    • Experience with online display advertising, Affiliate Marketing, Email, Web site Analytics and Web site Conversion Metrics (CPM, CTR, CPC, CPL, CPA) a plus.
    • A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics;
    • Strong organizational and analytical skills, with a demonstrated ability to leverage data to drive strategy and decision making;
    • Good knowledge in HTML, JavaScript, and CSS;
    • Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities  
  2. Internet Marketing eStrategist/SEO Manager – Ideal candidate profile :
    •     extensive knowledge in area of Search Engine Marketing, (SEO, Pay Per Clicks)
    • proven track record in increasing search engine traffic
    • Mathematical approach to SEO
    • experience in area of multilingual SEO
    • Interest and knowledge in Internet business: search engines, social media marketing, affiliate marketing
    • Strong passion for e-commerce
    • Very good analytical skills
    • Very good skills in English (our working language is English)
    • You must be a good team player
    • Knowledge of Affiliates can be advantage
  3. SEM Manager - Ideal candidate profile :

    4. • Diligent
    • Innovative and self-motivated
    • Strong large-scale data management skills
    • Proven PPC/SEO track record

    SEM Manager’s responsabilities:

    • Daily management of PPC program across multiple properties, including budget and performance
    • Setting and modifying PPC bidding strategy
    • Growing PPC program including keyword expansion and new opportunities
    • Ongoing PPC reporting and tracking via 3rd party tools
    • Managing relationships with PPC account reps and other 3rd party providers
    • Defining optimal site design best practices for SEM
    • Negotiating and executing link building program

7 Great Ways to Create Facebook Notes That Market Your Business and Grab Attention

March 2nd, 2010 Nice Blogger 21 Comments →

The facebook notes application is facebook’s way of allowing you to
market your blog directly inside facebook. It also allows you to share
written content with photos and then tag people who are either
mentioned directly in the note or who you feel would like to read it
or would appreciate being included as a part of your message.  Here
are seven great ways to come up with excellent faceboook notes that
grab attention and help market you and your business.
1.     Use your best blog posts. You have already written them so you
might as well share them on facebook. Make sure to include a link back
to your blog at the end of each note.
2.     Share a personal story. People love to read these and will comment
on them and share their stories back.  Make sure that you include
pictures as well as important details that will draw your reader into
your story.
3.      Share an inspirational story that either happened to you or someone
you know or that you heard somewhere else. Make sure to include
relevant details and information on where the original appeared if you
copied it from somewhere else.
4.      Ask questions and encourage people to respond. Tag people you would
like to get to know better. Make sure that your questions are relevant
to most of your friends and that they are questions that people will
feel comfortable answering.
5.      Share information about a controversy or an important cause. You
want to be careful to avoid making it too controversial or writing
anything that will make people mad but if you do it write this can
create quite the buzz about you and your writing.
6.      Share another article from somewhere else that either you or
someone else wrote and include the original citation and your comments
and thoughts. Ask people to share their opinions as well.
7.      Share a list of ways to do something or a piece of advice. Make it
interesting and appealing and ask for feedback.  Include step by step
instructions and any pictures that are needed in order to make your
advice doable for your audience.

  • Guest post by : AnnaLaura Brown

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Different opinions about SEO

February 28th, 2010 Nice Blogger 18 Comments →

In one of my previous articles , I’ve asked my readers for their opinions about SEO.Now , it’s time to post in my article those opinions and to see the differences between opinions .

  • From http://flowersgardenshop.blogspot.com/ : For me SEO is the biggest and the largest art in the world of blogging..
  • Frorm  http://www.seorankingexpert.com : SEO for me is to get craze among world community and to spread my website presence all around. SEO is a technology through which even starting late in a race I can finish first. It gives me the power to come closer to the top and fly past my competitors like zip zap zoo. I would give SEO the best public relation award if it were a person in my office.
  • From http://table-saws.org/ : For me SEO is ranking on the fist page of Google for my targeted keywords.
  • From http://www.seo-articles2u.com/ : SEO is time spent for on-page optimization,link building,keyword density,articles submissions, directory submission,social bookmarking,press release…and many other….
  • From http://www.faceblogger.com/ : SEO for me it’s a way to promote my site in Search Engines, especially google….
  • From http://www.blog.seorankingexpert.com/ : SEO for me is to get craze among world community and to spread my website presence all around.
  • From http://internetjobscams.blogspot.com :Well everybody know about basic strategy on SEO. SEO is one search engine game, where we just try to win.

Those are just 7 different opinions about SEO, if you have another opinion just comment at this article and your opinion will be included in this article.

Tips to Reduce loading time of Website

February 27th, 2010 Nice Blogger 45 Comments →

High-speed internet connections have made people used to instant information. When a user queries a search engine they expect that knowledge to be instantly teleported to them or they will move on to one of the next hundreds of links. For this reason it is critical that you make sure your website loads fast so that your content is delivered before a attention is lost. Utilizing some of the following tips will help speed up your website, thus ensuring returning readers and satisfying customers.

Avoid large graphics – Websites work both visually and verbally. Its great to use a captivating image to attract attention but do not go overboard. Minimize the use of image files if possible while trying to maintain the original design with code. Using CSS and custom classes can create attractive visual cues without image files. If images are an important theme to your site use a gallery or look up how to use a script to preload images that are found on other pages within your site.

Optimize graphics – Use an image editor to trim images down to the dimensions you need. Also reduce resolution to shrink the file size when working with photos. It will also help if you use the html tags for height and width. Defining these dimensions will help the browser now exactly where an image will be placed so it can focus on rendering.

This is also a good time to remind you to focus on what file types to use.  GIF, JPEG, and PNG are universally accepted file formats, but each is good for different reasons. Use GIF’s for low color, low resolution images, like backgrounds and logos. GIF’s also support transparency. JPEG in general is used for photos with lots of color. PNG is a newer format that was designed with the web in mind. PNG’s file sizes tend to be larger, but it can incorporate full color photos with transparencies and uses a lossless compression.

Avoid flash and animated GIFs – Flash and GIFs are typically used to add animated sprites to navigation or design banner adds to attract attention. GIFs add to your load time since every frame of animation has to load on the page before it starts moving. Flash is similar allows but allows for much richer animations.  Designers also may tend to design navigations schema using Flash, but this is unnecessary. CSS allows for many types of interactive navigation schemes to be made using list and hover over commands with much less tax on the browser or your server. Also as HTML5 and CSS3 become reality, much of the interactivity and styles that Flash and GIFs have provided over the years will become native to internets most popular language.

Images are not your only Nemesis. Look at your Code too.

Optimize HTML files – Clean code helps reduce load time. When working with HTML/WYSIWYG editors erroneous code can leak in to your pages. Broken tags introduce confusion to the browsers rendering engine. Also some editors use their own tags that are not common in current valid DOCTYPEs. Make sure to stick to one DOCTYPE and declare it so that the browser knows what to work with. Remember that even your comments are read by the browser, so remove them after development is done to speed up you load times.

Make CSS work for you – CSS changed the scope of web development by separating the content from design. CSS allows all of the styling of your page to be served from another file that is loaded when needed.  By referencing CSS when your HTML code needs it allows for your code to be short. CSS also allows for many styles to be placed across multiple pages without weight being added to each one. Even though CSS helps pages load fast it is important to remember that shorthand code has an effect here also.

Guest Post by – Lawrence Hall, Community manager at Go-gulf, a web design company in Bahrain that provides high quality website development and logo designing services in various areas of Middle-East.

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