What is more important,number of backlinks or their PageRank?

Any incoming link is important but its more important if is relevant to your website. An incoming link from a relevant site carry more weight than a regular link and if the page where your link is placed have a high PageRank is outstanding. But the most important aspect in SEO is how you link back to your website, the anchor text is what makes the difference.

Let’s say that you just finished your “movies blog” and what to rank high for this keyword in search engines.You’ll need quality backlinks with this anchor text, simple as that.

Having your link on a PageRank 8 page with anchor text “click here” is worser for SEO than having your link with anchor “movies blog” on a Pagerank 1 page.

Of course having a backlink from a PageRank 8 page will give you some pagerank points and some authority in Google’s eyes but for SERPS is useless and you’re after traffic right?

Quick tips:

• Don’t use same anchor every time. If you want to rank for “movies blog” use “movie blog”, “blog for movies” this will help you rank for primary keyword as well.
• Get links from different sources.Three backlinks from three different sites is better than ten from one website.
• If you can and it’s allowed try to get deep links instead of linking to your site homepage.
• You need only Do Follow links since No Follow links don’t pass PageRank or anchor text.

So build links wisely,you need relevant backlinks with high pagerank and proper anchor to do better in search engines.