Common errors in Search Engine Optimization

The SEO begginers , in their attempt to increase the position in search engine results are commiting some mistakes with direct effects on site.In this post I will write about some mistakes that are commited frequently.

Ignoring Title tags

It’s one of the most common mistakes wtih directly negative effect in positioning your site in top search results.Most of the search engines are considering the title tag very important because the information inserted here is visible.So don’t let this empty or you must not include title tags like “Home Page” or “Welcome!” ,try to insert your keywords or some relevant words for your site/blog.

Irelevant Keywords

Some webmasters are using irelevant keywords just for increasing site’s traffic.If you want to develop an online business,the used keywords should have a great relevance for site’s content.It’s useless to use a keyword like “music” if your site is about “Web developing”.The users that are looking for music will visit your site and they will move on and the users that are looking for web developing will not find on Google your site for the “Web developing” keyword because you used “music” as keyword.

Spamming

This is an unethical practice,using repeatedly the same keywords in tags,in meta-tags and in content.This method is used to improve the position of a site artificially.Fortunately,the search engines are detecting those techniques and the sites that are spamming the search engines are penalized and their rank will be lower or even banned.So,you should not abuse by keywrods.

Invisible text and links

This is a method which tries tricking search engines.Web pages are full of links and keywords that are hidden for users but visible for search engines.The problem is that this tipe of tehniques are easily detectable and you can be banned from search engines if you use them.

Links from/for useless sites

It’s well known that many links to your site are rising your site’s value in the eyes of search engines,but not every link to your site it’s good.You can read more about Good Backlinks and Backlinks to avoid in one of my previous posts.If you get a backlinks from a site with reduced Page Rank will not help you very much in page listing and a link from an banned sites or unfunctionally site may damage your page.

HTML erors

If your site presents HTML errors,your site will be poorly ranked by search engines even if the content it’s well optimized.Loading speed will be lower and may appear some incompatibilities with some web browsers.The best way to avoid such situations is to validate your code before registering your site in search engines and directories.

Using non-canonical URLs

In the optimization process make sure that the URL of every page that is going to be indexed is a canonical one.This will positively affect the visibility of your site into search engines.

Excessive graphics within the page

The way that the search engines are reading your site is similar to the text browsers.A large amount of graphics does not help your site to be well ranked.It will negatively influence the download speed of the site and this thing will not be tolerated too much by your readers.Try to use a reach content in keywords instead of the excessive number of images. Also, for the used images, use another text in their description(including some keywords).

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17 Responses to “Common errors in Search Engine Optimization”

  1. Auto body shop Arlington VA (1 comments) says:

    Hi this is jimmy Wilson, thanks for providing such a useful information about search engine optimization such a great points and nice post do keep posting.

  2. Keith from Hot Blog Tips (5 comments) says:

    Title tags are a very important but commonly missed factor in SEO.

    HTML/CSS errors actually don’t effect your search engine rankings, unless it affects your load speed (your site has over 80 errors which can be checked here: http://validator.w3.org/ ) I just went through trying to validate my site, and found lots of errors were coming from plugins and widgets, I removed some of them, but decided I wanted to keep most of them. I did try to remove the “typo” errors like not closing an action or something though.

    I read several articles from well respected SEO sources (like seobook.com) that said the errors have no effect on your rankings.
    Keith@ Hot Blog Tips´s last article – Do-Follow Forum Just For Bloggers My ComLuv Profile

  3. [...] I will write about some mistakes that are commited frequently. For more informations read here the Common errors in Search Engine Optimization. __________________ SEO Blog DoFollow List Blog Comments Social Bookmarking [...]

  4. Keith from Hot Blog Tips (5 comments) says:

    PS: mine now has over 40 errors, and I had it COMPLETELY error free a week ago LOL
    Keith@ Hot Blog Tips´s last article – Add Feeds To Your Facebook Fan Page My ComLuv Profile

  5. Gillian (38 comments) says:

    Creating websites that are largely flash based or have java script technologies is a common mistake as well. Popular websites may link well but this is then based on their link building strategies. Excellent list once again.

  6. Sikat ang Pinoy (1 comments) says:

    Very excellent SEO tips, thanks and keep em coming.

  7. GIS Mapping Services (2 comments) says:

    All the above mentioned steps is quite useful and informative.
    thanks & regards

  8. GIS Mapping Services (2 comments) says:

    Useful facts in SEO.Well written post. Thanks for sharing..
    regards

  9. fio from Vintage Diamond Engagement Rings (2 comments) says:

    wow…
    it’s very complete and nice tutor, as a newbie it give me more caution not to make some errors.
    but I still curious with Invisible text and links method. Can you give me more description about it in the next article

  10. Online Printing comapny (14 comments) says:

    Once again thanks for sharing such a knowledgeable article. Mostly newbie in SEO make mistakes like that but your post can guide them properly.

  11. Pratik (1 comments) says:

    Thanks for giving nice tips

    this is a very informative post for me as a SEO

  12. Eleanora Dewberry (1 comments) says:

    hello, You write some very good blogs. I always check back here often to see if you have updated. I think I am a Bloopers addict, I spend my time searching the net for them all the time. I found a funny one the other day, this is a classic: http://www.youtube.com/watch?v=1A17eE2pGg0

  13. free dot com domain (2 comments) says:

    Wow , this informations can be very usefull for a guy likee me !
    Actually i did most of those things , and thinking i must fix them right now.
    Thanks for this post it’s really helps

  14. Bobette Plato (1 comments) says:

    I will make sure and bookmark this page, I will come back to follow you more.

  15. Eugenio Keeley (1 comments) says:

    That is nice to finally find a web site where the blogger knows what they are talking about.

  16. old No.5 (1 comments) says:

    There is nothing wrong with this tips.
    Each one is published over and over, since many years, in combinations too.

    I am wondering if nothing has changed in the last 10 years, regarding SEO.
    And I see no word about php-generated pages, blogs amd CMS, and so on.
    And meta-tags ?

  17. Chris (4 comments) says:

    Some fantastic advice here – particularly about the graphics. Illustration not decoration wins on every level

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