February 8th, 2010 
Nice Blogger 
The SEO begginers , in their attempt to increase the position in search engine results are commiting some mistakes with direct effects on site.In this post I will write about some mistakes that are commited frequently.
Ignoring Title tags
It’s one of the most common mistakes wtih directly negative effect in positioning your site in top search results.Most of the search engines are considering the title tag very important because the information inserted here is visible.So don’t let this empty or you must not include title tags like “Home Page” or “Welcome!” ,try to insert your keywords or some relevant words for your site/blog.
Irelevant Keywords
Some webmasters are using irelevant keywords just for increasing site’s traffic.If you want to develop an online business,the used keywords should have a great relevance for site’s content.It’s useless to use a keyword like “music” if your site is about “Web developing”.The users that are looking for music will visit your site and they will move on and the users that are looking for web developing will not find on Google your site for the “Web developing” keyword because you used “music” as keyword.
Spamming
This is an unethical practice,using repeatedly the same keywords in tags,in meta-tags and in content.This method is used to improve the position of a site artificially.Fortunately,the search engines are detecting those techniques and the sites that are spamming the search engines are penalized and their rank will be lower or even banned.So,you should not abuse by keywrods.
Invisible text and links
This is a method which tries tricking search engines.Web pages are full of links and keywords that are hidden for users but visible for search engines.The problem is that this tipe of tehniques are easily detectable and you can be banned from search engines if you use them.
Links from/for useless sites
It’s well known that many links to your site are rising your site’s value in the eyes of search engines,but not every link to your site it’s good.You can read more about Good Backlinks and Backlinks to avoid in one of my previous posts.If you get a backlinks from a site with reduced Page Rank will not help you very much in page listing and a link from an banned sites or unfunctionally site may damage your page.
HTML erors
If your site presents HTML errors,your site will be poorly ranked by search engines even if the content it’s well optimized.Loading speed will be lower and may appear some incompatibilities with some web browsers.The best way to avoid such situations is to validate your code before registering your site in search engines and directories.
Using non-canonical URLs
In the optimization process make sure that the URL of every page that is going to be indexed is a canonical one.This will positively affect the visibility of your site into search engines.
Excessive graphics within the page
The way that the search engines are reading your site is similar to the text browsers.A large amount of graphics does not help your site to be well ranked.It will negatively influence the download speed of the site and this thing will not be tolerated too much by your readers.Try to use a reach content in keywords instead of the excessive number of images. Also, for the used images, use another text in their description(including some keywords).
It’s not very hard to notice that an long URL it’s hard to read,remember and share .Especially, bloggers, tend to transform the titles in URLs without taking into account the lenght of URL. Here is a bad example,that must not be followed :
The URLs are case sesitive,which may cause duplicate content problems.The users are tempted to link the version with lower case ,and this thing may affect the other page,considere main page.
